ICC World Cup 2023 in India Expected to Attract ₹1,248 Crore in Sponsorship Deals, According to Report
According to The Economic Times, the upcoming ICC Men's Cricket World Cup, which will begin in India on October 5, is expected to produce a remarkable sponsorship revenue of up to 1,248 crore (about $150 million). This information comes from sources close to the situation who shared it with ET.
According to the report, the International Cricket Council (ICC), the worldwide governing body for cricket, has secured a roster of 20 sponsors and partners for the upcoming mega event.
Six of these companies have achieved the coveted rank of global partners, including MRF Tyres, Booking.com, IndusInd Bank, MasterCard, Aramco, and Emirates. According to ET, each of them contributes between $8 million and $10 million to the sponsorship fund.
Eight official partner brands, including the likes of Bira91, Polycab, Thums-Up, Upstox, Nissan, Nium, Oppo, and DP World, have locked in their commitments with deals worth $6–8 million each, ET added.
Sachin Tendulkar as Global Ambassador
The ICC, meanwhile, has appointed Sachin Tendulkar as the Global Ambassador for the impending Men's Cricket World Cup 2023. The 'Master Blaster', who is often termed the 'God of Cricket' by his fans and followers, took part in six ICC World Cups during his illustrious career.